More More More

9 Mar

Less is definitely not more.

“To feed ourselves otherwise was “unsustainable,” a word that’s been so abused we’re apt to forget what it very specifically means: Sooner or later it must collapse. To a remarkable extent, farmers succeeded in creating the new food chain on their farms; the trouble began when they encountered the expectations of the supermarket. As in so many other realms, nature’s logic has proven no match for the logic of capitalism, one in which cheap energy has always been given. And so, today, the organic food industry finds itself in a most unexpected, uncomfortable, and, yes, unsustainable position: floating on a sinking sea of petroleum” (PollanĀ 2006: 183 – 184).


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